Decoding the
Childcare
Business
From the first idea to successful expansion and a purposeful, profitable retirement. Build a program that honors children and remains financially sustainable.
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Meet the Founder
Zuleika Hines
Zuleika Hines is a nationally recognized early childhood education executive, consultant, speaker, and writer with more than two decades of experience designing, launching, and expanding high-quality childcare programs.
Her journey began in Corporate America, with a successful career in Business Development and Corporate Finance at IBM and American Express. Driven by a passion for children and community impact, she founded Beyond Basic Learning, merging financial expertise with a deep commitment to child-centered, nature-infused education.
Zuleika holds an MBA in Finance from Hofstra University, a Master's in Educational Leadership from Bank Street College, and a Master's in Environmental Conservation Education from NYU Steinhardt.
Today, she empowers childcare entrepreneurs to decode the business of childcare—building programs that are profitable, high-quality, and rooted in excellence.
Decoding the Childcare Business Podcast
Real strategies, real stories, and real results for childcare entrepreneurs.
A comprehensive deep dive into NYC's 2K and 3K expansion programs. Understand the opportunity, the requirements, and the financial implications of participating in these publicly funded early childhood education initiatives.
Starting a childcare business requires more than passion — it requires personal and financial readiness. In this episode, Zuleika walks you through a personal survival checklist to determine if you're truly ready to make the commitment.
In this episode, Zuleika reveals the most common pre-launch mistakes that doom childcare businesses before they even open. From underestimating costs to skipping market research, learn what to avoid so you can launch with confidence.
Work With Me
Whether you're just starting out or scaling an established program, there's a path designed for you.
Join a cohort of childcare entrepreneurs in an intensive workshop covering location selection, financial planning, licensing, and operational excellence.
- 4-week intensive program
- Private Live Q&A Calls
- Exclusive workbooks
Get focused, one-on-one support tailored to your specific challenges. Includes access to private live calls to answer your questions.
- 60-minute private session
- Customized action plan
- Follow-up resources
Spend a full day working directly with me to develop a comprehensive business plan, financial model, and operational roadmap.
- 8-hour intensive session
- Complete business blueprint
- 90-day implementation plan
Not sure which option is right for you?
Contact Us
Have questions about our programs or need assistance? Fill out the form below and we'll get back to you as soon as possible.